Posts Tagged ‘first page google listing’

Web masters are striving hard to get to the first page Google listing in order to attain their business goals, and site owners as well as seo professional are always updated with the latest advancements in seo. But all the sites do not reach the top positions, only a few of them makes it to the first page. So what makes the winners different?
Or it would be even better to avoid the fatal mistakes in search engine optimization so that the site still gets a chance to come up in the first page of Google. After all, knowing what not to do in a situation is more important in business than what to do.

Targeting the wrong keywords: Selection of the wrong keywords is the main reason for failure of businesses to reach the audience. It is not uncommon for even experienced seo professionals to choose the broad category keywords with the hope that they can overcome the heavy competition. But it is a tough task to compete with the online business bigwigs who invest millions of dollars for advertisement purposes only. It is also likely that the phrase with more search volume will keep on attracting investors which, when considering the long term effects, is a huge burden for the small investors who reserves fewer budgets for their advertisement needs.

Another major drawback in doing the wrong keyword research is that the short phrases will not always result in conversions; rather they target a broad audience who are also interested in simply surfing to gain more information. Finding the exact long tail keyword phrases searched by the customers to make immediate purchases, in all likelihood, ends in purchase of goods or services.

Poor Design: For creating a website that sound interesting to the search engines, it is better to outsource the task to good SEO professionals who offer design services as well. An SEO friendly design avoids the all the bells and whistles hated by both the search engines and the users. Splash pages, abundant use of flash, scripts and images renders the site unattractive to the search engines. Lack of a proper navigation structure also hinders the crawling of search engine spiders.

Ignoring the importance of content: Content assumes much importance in marketing as well as in search engine optimization. Judiciously incorporating the keyword phrases in the web page, title, Meta tags and the heading assures increased rankings for the site. Poor on page optimization is an indication that the site will never reach the top pages in Google.

Black hat tricks: At least a few of the webmasters will be misguided by the advocators of black hat seo techniques. Google is really hard on the sites that resort to such techniques and penalizes them or even bans them. Tricks like creating door way pages, duplicate content, hidden content etc will be dealt with severe penalties and destroy all the chances of the site to get to the top position.

Poor Link Building: Google assumes that an important and informative website will be constantly referred by other sites in the internet. Hence they give importance to those sites with more back links. Professional link building services prospered as the inexperienced webmasters entirely relied on them to acquire more incoming links to the site. As time progressed, the unethical practices in acquiring back links forced Google to modify its criteria in assigning importance to websites. Now, Google gives importance only to those quality incoming links to the website and drops the rankings of sites that use unaccepted practices in link building. Being a beginner, you may not know the trusted sites in internet and professional link building services can do a lot in this context by consistently increasing quality inbound links.