It has long been known that if you want traffic to flow to your site, you need to build a search engine friendly site, and the mantra has always been keywords. In fact, the focus on keywords has been so high that article writers started focusing on keyword density rather than actual content. This often led to pages with poor and irrelevant content getting ranked higher in search results. And that is how LSI was born.

What are LSI keywords?

If keywords were yesterday’s motto of website content making, today it has changed to LSI keywords. Before you start writing new content or rewriting old content to optimize for LSI, you need to first understand what LSI is. LSI stands for Latent Semantic Indexing. Although it may sound a mouthful, it is essentially an algorithm that identifies the semantic relationship between keywords and thus identifies the context of the article. In other words, it is the ability of search engines to identify and give weightage to relevant content. Thus a search for “keywords” can throw up pages that include “keywords”, “commands”, “Adwords keywords” and so on. If you enter a generic product name LSI also searches for popular brand names. Thus if you search for “search engine”, it will return popular search engines like Yahoo and Google.

How to Write LSI-based website content?

Now that you have understood at a very high level, what LSI is, let us look at some tips to write an article or website content based on LSI keywords:

1. Create Killer Content: If your content is relevant for your target audience, it will automatically have a higher chance of being loved by an LSI based search engine.
2. Write naturally: When writing naturally, you would rarely use the same word over and over again. Good article writers tend to use variations in language while writing and that is what LSI aims to identify.
3. Widen Your Focus: Do not stick to multiple repetitions of the same keyword. Instead use words that are most likely to be used in the same context. Also, mention popular brand names related to your keywords.

Getting Professional Help

You can get professional help from marketing firms that offer professional link building services to optimize your content for LSI-based searches. However, there are many fake firms out there, which claim to offer professional link building services based on LSI keywords, without having any clue on what LSI is.  There are several misconceptions about LSI that are spread around by even SEO blogs and forums and you need to really understand what LSI is and what it is not, before engaging a firm doing professional link building services for creating LSI based website content and articles.  Having said that much, LSI is a boon to ethical SEO optimizers who offer good content for boosting a site’s page rank.

Ultimately it is results that speak for themselves, so if you are engaging the services of a professional, look for one who has previous work experience with proven results.